Hi, I’m Rachel.
I’m a creative, a copywriter, and a storyteller.
Ask me about my cats and my latest hobby!
I specialize in distilling complex ideas into impactful stories
Overheard from my leaders
“Rachel has quite the appetite for challenge. She never backs down from getting out of her comfort zone to ask a question or raise the bar.”
“She sets the bar high in exemplary ways. Her care for her work is evident in how thorough, timely, and consistent she is. Similarly, how she always shows up to offer support with a positive attitude.”
“Rachel is a natural leader with a gift for weaving strategy and tact into bold creative tactics that print money for our company. She’s known for her poise, professionalism, and preparedness for any situation.”
Here’s what I’ve been working on
Fall Seasonal 2026
OMNI-CHANNEL
Lead Writer + Campaign Lead
Happening right now!
Paid Media
YOUTUBE, GOOGLE ADs, META, etc.
Lead writer + Campaign Lead
Did I mention I’m Google Analytics Certified?
Shipt Kits x World Cup
OMNI-CHANNEL
Campaign Lead
In a record-speed turnaround campaign, I supported a brand new app feature launch, aligned it with the World Cup 2026, and supported quick turn copy, creative direction, and more.
Other Stuff I Do
On-set art direction, build & edit decks, CPG copy for major brands (hello, Unilever!), green writer mentorship, radio scripts, social content development, prop sourcing, foliage gathering – the list goes on.
Enterprise Cohorts
INTERNAL EYES ONLY
Lead Writer + Creative Consultant
Collaborated with strategists to define and name our audience segments and build a playbook for the team.
Let’s talk!
Message me on LinkedIn or shoot me an email. I can’t wait to connect with you.